Sports & Entertainment

The forefront technology to engage fans, protect the environment and multiply wealth.

Our vision for the Sports & Entertainment industry

At Sener, we provide cutting-edge technological solutions that redefine how sports and entertainment venues operate, generate revenue, and deliver long-term value. Our expertise lies not in traditional design, but in engineering and deploying advanced solutions that maximize venue usage, reduce operational costs, and extend lifecycle performance.

We help owners—whether clubs, municipalities, investment funds or operators—unlock the full economic potential of their stadiums and arenas, turning them into flexible, all-year-round infrastructures ready for sport, concerts, conventions and more.

Driving revenue and efficiency through technology

Modern venues must go beyond matchday. Sener’s portfolio of integrated solutions enables stadiums to operate as multipurpose assets, with seamless transitions between events, optimized energy and water consumption, and minimal disruption to natural grass performance..

Our solutions

Sener develops advanced technological solutions that optimize venue operations and enable multipurpose use. From Hypogea, a fully automated system for retractable natural grass pitches, to Epigea, a mobile cover that protects the turf for non-sporting events, each solution is designed to preserve surface quality and extend venue functionality. Velaria enhances grass care through overhead agronomic treatments, while Pitch Control uses AI and sensor data to anticipate and manage turf conditions efficiently. Respira brings intelligent HVAC management to hospitality and indoor areas, improving energy efficiency, comfort and air quality.

What we deliver

Sener delivers a comprehensive suite of services that covers the entire lifecycle of a venue, from early-stage concept design to advanced engineering and project execution. Our teams provide architectural and structural development for stadiums and arenas, including bowl configuration, envelope and roof integration, BIM coordination, and strategies for accessibility and people flow. During construction, we coordinate complex installations and EPCM projects, ensuring that each venue meets the highest technical and operational standards.

Transforming stadiums into high-performance assets

We go beyond construction to deploy intelligent solutions that drive profitability and long-term efficiency. From implementing Hypogea, Epigea, Velaria, Respira and Pitch Control, to planning event logistics and enabling business models for non-sporting uses, we support owners in optimizing every square metre. Our maintenance and smart asset management services include agronomic system upkeep, digital twin deployment, predictive maintenance and energy performance monitoring.

Stadiums as long-term investments

We envision these venues as dynamic, all-year-round destinations capable of hosting a wide range of events and activities, boosting fan experience and business possibilities. This multipurpose philosophy enhances audience engagement and transforms stadiums and arenas into powerful engines of social and economic growth.

Retractable pitch system: Hypogea

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Comprehensive services for multipurpose venues

Leveraging our extensive experience in the design of singular and complex buildings, Sener is at the forefront with the development of some of today’s most revolutionary stadium solutions.

BIM

Integrating Building Information Modeling to streamline design, construction, and asset management.

Acoustic consulting

Improving sound environments through expert acoustic design for comfort and compliance.

Accessibility

Designing inclusive environments that ensure equal access and usability for all individuals.

Theatre and venue consulting

Designing cultural venues for optimal acoustics, access, and audience engagement.

Structural engineering

Engineering structural systems for safety, performance, and architectural integration.

Sports architecture

Designing sports venues that enhance spectator experience and operational flow.

Smart Buildings

Designing intelligent buildings with integrated systems for comfort and efficiency.

Seismic design

Engineering structures to withstand seismic forces and ensure occupant safety.

Planning policy advice

Advising on planning policies to support sustainable development and compliance.

People movement

Designing mobility systems to ensure safe, efficient, and inclusive transport.

Mechanisms

Engineering mechanical components for precision, durability, and system integration.

Mechanical engineering

Designing mechanical systems for reliable operation in diverse applications.

Electronics

Designing electronic components and systems for advanced industrial applications.

Electromechanical Systems

Engineering integrated systems for automation, control, and mechanical performance.

Construction management

Managing construction projects to ensure timely delivery, quality, and cost control.

Civil engineering

Delivering structural and infrastructure solutions for resilient and efficient environments.

Business investment advisory

Advising on strategic investments to maximize project value and market impact.

Building services engineering

Engineering building systems for efficient energy, ventilation, and occupant comfort.

Artificial Intelligence

Applying AI technologies to automate processes and generate predictive insights.

Architecture

Designing sustainable and functional buildings that elevate user experience and urban value.